Reuters take a big look at The Political Machine 2008 today in their technology section. I say big because this article spans 3 pages and goes in depth about the game and some of the mechanics behind it. There's also several quotes from Brad Wardell about the game and the upcoming election.
"
As a candidate you have to make some choices that are difficult.
How people feel about illegal immigration in New York is different than
how the fell about it in, say, Arizona," Wardell said.
Stardock used census data and exit poll surveys to build models of
voters across America, but judgment calls were made when assigning
candidates attributes like charisma, which help determine how they are
perceived by voters.